Beyonce Launches Temporary Tattoo Line at Sephora

Remember Beyoncé incorporated a bit of edgy, dangerous sex appeal into Deréon ads? Well, now she's taking that tough-luxe look to the bank.


Following in Chanel's footsteps, Tina Knowles announced the launch of a limited-edition line of Tempu temporary tattoos that mirror Bey's intricate ink from the Fall 2010 Deréon ad campaign.  

 

Tina Knowles told WWD: "With a sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon Fall 2010 campaign a tough edginess." 60's pin-up girl meet futuristic biker? I've got to see these clothes. They could actually be sexy...you know in a "Why Don't You Love Me?" video meets Will.I.Am's wardrobe kind of way.

As for the designs, think spiders, jewels, bones and spikes---oh and the Dereon fleur logo. Very bad girl of Beyoncé who allegedly removed her own tattoo before joining Destiny's Child. How things have changed!

The waterproof tattoos that last for 2-5 days will be sold at Sephora.com, Temptu.com and Dereon.com starting November 1st. A basic kit (two prints of each design) goes for $16, while a deluxe kit (two prints of each design, an opp to come to NYC for a photo shoot and a photo signed by Beyoncé) is priced at $34.

You know the stans are buying the last one. Or...scary...will people make the Deréon logo a permanent tattoo a la Baby Phat?

What do you think of Bey's new tattoo line and her new edgy direction for Deréon?

Kisses,

Coutura

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Beyonce Heats Up Union Square With Fragrance Launch Party

Hey Glamazons! The creme de la creme of the beauty world mingled alongside our fave songtress Beyonce last night at Union Square for the launch party of Bey's first fragrance, Heat.

Everything was decked in red (including Beyonce who wore a cute little flouncy dress by Marc Bouwer) and at some points felt like maybe you were in the pits of a nicely fragranced, celeb studded hell. Little sis Solange was on deck as the DJ and other celebs that showed up to show support included Usher, Michelle Williams, Sherri Shepherd, mom Tina (daddy Matt was nowhere to be found) and of course, the huz Jay-Z (who so cutely declared his love for Bey when asked what he thought about the new fragrance!)

Have any of you purchased Heat yet? If so, let us know what you think!

Beyonce and Michelle Williams. Um, is it just me or does Michelle look crazy?! I was NOT feeling this look on her....

Beyonce and her lil' sis Solange pause for a photo at the DJ booth

Beyonce and Usher

Beyonce and her mom, Tina Knowles

The venue at Union Square. It looked really strange from the outside if you didn't know what was going on inside lol

xo

Ferocia