Tuesday, March 9, 2010

Makeover Magic: Sunsilk Gets Revamped


All hunky hairstylists aside (hello Teddy Charles!), the classic haircare brand Sunsilk is hitting a Wal-Mart near you with all new packaging and formulations. The brand recently hosted myself and several other editors/bloggers at an event so that we could get the scoop on the newly revamped line. (That's some of us pictured above making a Teddy sandwich haha.) Besides the fab products, we got our hair and makeup done (I opted to rock my naturally curly tresses), drank some bubbly and had our photos taken by a professional photographer. Below is my glamour shot...atothemazing, right?!


'Project Sunsilk' (as I have so affectionately dubbed their re-launch) began with the brands collaboration with Paris-born hairstylist Teddy Charles. He jumped right into the task and helped to create several shampoos, conditioners and styling products. Here's the breakdown:

Hydra TLC
Great for providing moisture to combat roughness, split ends and flyaways. Contains Milk Protein and Honey.
Includes Shampoo, Conditioner, Styling Creme

Daring Volume
Adds body and bounce to fine hair. Contains a Collagen Blend with amino acids to strengthen and moisturize hair without weighing it down
Includes Shampoo and Conditioner

Captivating Curls
Tames unruly frizz and adds definition to curls. Contains Rosemary and Chamomile
Includes Shampoo, Conditioner and Styling Creme

Thermashine
Provides shine, sleekness and heat protection. Contains Elastyn-E to boost shine and protect hair
Includes Shampoo and Conditioner

My fave picks from the line? The Hydra TLC shampoo and conditioner because they leave my dry hair super moisturized.


All products retail for $5 and are available for purchase at your nearest Wal-Mart or online at drugstore.com.

xo
Ferocia

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