New exclusive denim brand from Hollywood

News hit Hollywood bang: Cameron Silver, owner of Melrose Avenue boutique Decades in Los Angeles, a man who changed the red carpet for her movie star, bringing the virtues of vintage score, has finally become a minute 13 years, decided to open the sale of other garments, and launch its own line. Designers around the world began to celebrate.

It will be an evening dress No cocktail dresses? Think again. It is denim. More specifically, Denim decades, and it hits stores this fall. There is nothing retro about it



Denim is the fabric of firstly the room now,says Silver, who does not wear jeans for 10 years, said he thought of them as lazy man dress But in time, a merchant who is known for his sartorial elegance, warm cloth: although he has not lost his penchant Hermes and Yves Saint Laurent, he wore jeans almost every day over the past two years. He is also convinced that there is room for the market Premium Line - without the premium price tag.

I mean I know all the best-dressed women on the planet, says Silver, whose customer base is different decades from Hollywood Couture-listers are lovers, and he says, has created a collection of them in mind, who wants to get Louboutins on display or wear a simple T-shirt.

With 16 models of $ 99 to $ 129, debut womens collection Decades Denim is clean, with minimal details. Silver said many premium brand jeans clothing distract from a woman to their brand of leading many washes and eccentric RIP, if the only visible logo is a small D-ring for suspension of the right rear buckle jeans zipper and two shades of white and yellow gold is hidden luxuries (such as string inside a Chanel jacket that only the wearer knows is there).

Each style is named after iconic women, from Martha elegant leggings inspired by Martha Graham dancer and Nadja, the style of velvet is the name of a German supermodel Nadja Auermann and a simple white Capris respect of Marilyn Monroe.

Cameron is a very smart businessman, said Lauren Sherman, editor of fashion fashionista.com website. People in the fashion world knows not to take hasty decisions. He was not crowded denim market, can not fill a niche. The point is trying to make is that with $ 300 you get a good pair of jeans. Customers [at] Decades could spend $ 15,000 - $ 20,000 a dress, but there is no need for jeans.

The first collection will be available at the opening ceremony of the shops and boutiques U.S. in the U.S. and internationally. A menswear collection followed in the spring of 2011 with the line to older women who are dressed in skirts and blouses later.