Thursday, April 22, 2010

Earth Day Designer Crush: Sosume

Sosume is the one eco-friendly designer you need to know.

The 100% eco-friendly knitwear brand is one of the few that don't compromise style in their mission to give back to the environment. 

Every look in the Summer 2010 collection is youthful and trendy from deep v-neck shirts to harem sweatpants. The silhouettes---like minidresses and off-the-shoulder tops---are flirty and fun. Even better, the pieces feel luxurious, comfy and soft against the skin. Finally, a brand that is as stylish as it is eco-conscious. I'm in love.

And by the way, eco-conscious is an understatement. Sosume is passionately dedicated to the cause of helping the environment from construction to donations. Each piece in the collection is comprised of organic and natural fabrics from the most accredited mills around the world. (Read: the fabric is natural but of the highest quality). 

And on top of that, they give three percent of the proceeds of each garment to the Bush Heritage Fund and the Wilderness Society in Australia, two charities that promote and aid sustainable development and practices. 


Check out some pieces from Summer 2010 below and visit www.sosumeclothing.com to shop the collection:







When it comes to eco-friendly clothing, Sosume is at the head of the class. Alex Trimmer, the leader of the four designers behind the line, shares Sosume's winning philosophy:
“The underpinning philosophy is to create garments that we want to wear…consumers who are well educated, knowledgeable in textiles and design, and appreciate great quality garment construction.”
I'm sure eco-conscious, stylish women everywhere will fall head over heels for this brand the same way I did. The style, quality and dedication to the environment is unparalleled.

What do you think of our new designer crush, Glamazons? Are you smitten?

Kisses,

Coutura

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