Alexander McQueen's label has every intention of living on with the launch of a new product area ...men’s underwear collection, something he was working on before he died.
The AW10 collection features four ranges: basic, sleepwear, loungewear and fashion and will be available on the Alexander McQueen website and in stores internationally from June 2010. There are also plans to release an Alexander McQueen swimwear collection for summer 2011.
Jonathan Akeroyd, CEO of Alexander McQueen, said "We are very enthusiastic about this launch; the development of our menswear is a priority for us and expanding the diversity of products within that sector is mandatory. The underwear line places the brand in a new product and price category whilst maintaining our aesthetic, creativity and quality."
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